Craig Robinson

Senior vice president, quality coaching

As Strada’s senior vice president, Quality Coaching, Craig Robinson leads efforts to ensure all students have access to education-to-employment guidance that helps them reflect on their talents and interests, choose a career goal, map pathways through education, and successfully navigate challenges. Robinson’s work focuses on developing systems that support coaching that is timely and responsive to students’ talents and interests as well as labor market needs.

Before joining Strada in 2024, Robinson served as president and chief executive officer of Matriculate, a national tech-enabled virtual advising program that connects high-achieving, low-income college juniors and seniors to highly trained undergraduate advisors. Robinson previously served as CEO at College Possible, a college access and completion program that matches eligible students with near-peer coaches and a curriculum designed to help them navigate and overcome common barriers to success in education after high school.

His career also included roles as national director of KIPP Through College (now KIPP Forward), a comprehensive college and career program; chief program officer at College Advising Corps; and vice president for programs at A Better Chance.

Robinson earned a bachelor’s degree from Emory University and dual master’s degrees from the University of Michigan.